That sounds like low-end disruption to me (Possibly I'm misunderstanding the theory). The iPod was killed when the marginal cost of an MP3 Player moved to $0.

That sounds like low-end disruption to me (Possibly I'm misunderstanding the theory). The iPod was killed when the marginal cost of an MP3 Player moved to $0. Same thing is happening to Point and Shoot Camera's. My Phone isn't quite as good a music player as a dedicated MP3 Player. And it's not quite as good as a P&S camera. But their marginal cost to me as a consumer is $0.