2 ms·
I wonder how long this effect lasts. I suspect that over time people feel less that the product makes them feel cool and move on to a different type of product
by Touche 13y ago
I wonder how long this effect lasts. I suspect that over time people feel less that the product makes them feel cool and move on to a different type of product to get the emotional positive feeling from.
- Paddywack 13y agoInteresting comment - I will try and find out. The other side of the coin is perhaps post-rationalisation, trying to justify to yourself why you spent the extra money in the first place re-enforcing your initial irrationality further, and making the whole effect last longer?