Apple hit a perfect storm, and hit it perfectly, partially because they helped create the storm. Historically excellent product strategy, design, and marketing

Apple hit a perfect storm, and hit it perfectly, partially because they helped create the storm. Historically excellent product strategy, design, and marketing to enough fashion conscious, deep (enough) pocketed, perceived ease of use prioritizing, quick twitch, mass market of buyers without a second brand being strong enough (until now) to make it a buying "decision". The masses went out to buy, not to compare or contemplate buying, partially because Apple created (much of) the market to begin with. Perfect storm meeting perfect execution.