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Some very interesting points. I think the thesis can be made even stronger by observing that the flaw in Christensen's model is that he views a product only as
by mrxd 13y ago
Some very interesting points. I think the thesis can be made even stronger by observing that the flaw in Christensen's model is that he views a product only as a means to an end. Two products that provide the same outcome are identical, so the cheaper one will win in the market.
This assumption holds for business decisions, but consumers are people and are capable of having experiences. I can love or hate the experience of using a product — that's a fundamentally different kind of evaluation that happens while I'm using the product, not after. A car is useful if it gets me from A to B - that means I get utility from it once I've arrived at the destination. Getting to the destination matters, but so does the journey. If I hate driving the car, if I feel stressed out and exhausted while driving, I'm going to value that in a way that a business won't and can't.
- monkbent 13y agoOP here. This is a wonderful point. I'm in general a big believer in the "jobs-to-be-done" idea, but this is absolutely missing. Thanks for sharing.