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So long as the power doesn't go out and the price is reasonable, why do I care if my utility company has a nice website?

• msandford 13y ago
  For many people utility bills are a large expenditure, not an insignificant one. A company that can make it easier for folks to budget, plan, predict, etc could potentially reap rewards as they can take on lower income or risky utility customers who historically have high default rates and lower the default rate through proactive management. Furthermore a regular person might appreciate a utility company that bends over backwards to ensure there are no surprises on the monthly utility bill. The roughly 17 million people who are unbanked are the target market: http://www.theatlanticcities.com/jobs-and-economy/2013/09/why-poor-choose-go-without-bank-accounts/6783/ http://www.theatlanticcities.com/jobs-and-economy/2013/09/wh... That doesn't just go for electric power but other things as well like mobile phones, cable TV, internet, etc. I'm not optimistic that the Congress will get their shit together in the near future and force last-mile monopolies to provide access again like the FCC required for a while. But if they do, look out!