Christensen's theory, as I understand it, also does not explain Gucci and Prada. Apple products may or may not have an "objective" advantage relative to the co

Christensen's theory, as I understand it, also does not explain Gucci and Prada. Apple products may or may not have an "objective" advantage relative to the competition (I believe they do not, but I am aware this is widely disputed), but either way I believe that fashion and signalling is the single largest factor in Apple's sales success. This is not, by the way, a disagreement with the article; I just think the article under-emphasizes this aspect.