To corroborate your point, here is the transcript from the 5S launch: "The third feature is all about security. Now we have so much personal information on our

To corroborate your point, here is the transcript from the 5S launch: "The third feature is all about security. Now we have so much personal information on our devices that we want to protect. <snipped> So we have to protect them. The most common wave of course is to set up a passcode. Simple four digit passcode or more complex one if you want. This is something you do, dozens of times a day to unlock and get access to your phone. Unfortunately, some people find that's too cumbersome and they don't set it up. In fact in our research about half of smartphone customers do not set up a passcode on the device and they really, really should. That's the team has worked so hard in the brand new technology to make this easy and fun to do." http://www.earningsimpact.com/Transcript/83555/AAPL/Launch-of-iPhone5S-Keynote/ http://www.earningsimpact.com/Transcript/83555/AAPL/Launch-o...