The power of Lower and Upper cases. The visual system recognizes words by its shape. I would probably had seen IMAP thousands of times. iMap is the first time

The power of Lower and Upper cases. The visual system recognizes words by its shape. I would probably had seen IMAP thousands of times. iMap is the first time and has a very similar shape to iMac that is very known for me as I had several of those. I don't really know why he starts with lowerCase, them Upper case in the middle, then lower again.