BBM is at a dead end. The company behind it is getting bankrupt, and will soon probably try to sell its assets anyway (if they can), which means the survival of

BBM is at a dead end. The company behind it is getting bankrupt, and will soon probably try to sell its assets anyway (if they can), which means the survival of BBM will be on the hands of whoever buys it. Since Google failed to buy Whatsapp, it might be a good idea for them to buy BBM. They should at least get some pretty significant user base in both North American countries, and in some emerging ones. They'll have to kill the branding, though, as they fold it into Hangouts, but they could probably do that slowly, to get people through a smooth transition, and in the meantime just make Hangouts and BBM interoperable.