One other reason people aren't making sales is they aren't considering what people buy when deciding what to build. I don't mean this just in a big sense, I mea

One other reason people aren't making sales is they aren't considering what people buy when deciding what to build. I don't mean this just in a big sense, I mean this in a very small, day to day sense, week to week sense. I like to think of each product feature as a "marketing event". Before you add a feature or do a release, you design things around how you are going to sell it, how people will use it, and what the messaging might be for it. Then, when you launch the feature, you email your users, blog about it, drop press releases, go on podcasts, tweet the news, post to Facebook, and in general get the word out. This might seem basic to some people, but I'm continually surprised by just how very little this is done by most companies or products. It is rare to see a company that nails the basic concept of "do things and tell people". Github seems consistently good about this. Their pattern is launch a feature, blog about it, tweet about it, and their passionate users probably post it to social media or write about it on their blogs. Now, imagine if Github shipped the same features, but never blogged about them. How much exposure would they miss out on?