I've definitely been guilty of this. It took me months of struggling, hoping people will use my product before I really thought deeply about why they'll use my

I've definitely been guilty of this. It took me months of struggling, hoping people will use my product before I really thought deeply about why they'll use my product. Successful products address real needs. Intrinsic motivation trumps all else. "Build something people want" and "find a pain that people need solved" are the same things. While I don't think the four examples OP gave are the only things people care about, they're great examples: - How will this make me more money? - How will this save me more money? - How will this save me more time? - How will this make me look good? Those questions address real needs that people have. Anything that doesn't directly address a need your customer has is just a feature. Implicit in this is that you have to figure out who your customer is. Your customer is the first person you'd ask to use your product. That's the person whose needs you need to address.