2 ms·
Meh. Nothing really new or insightful here. It's actually cartoonishly cliche advice at this point. There are absolutely companies that have succeeded wildly w
by unclebucknasty 13y ago
Meh. Nothing really new or insightful here. It's actually cartoonishly cliche advice at this point.
There are absolutely companies that have succeeded wildly without taking this approach, so it is not definitive by any means, in addition to not being novel.
On the other hand, there are plenty of great products that people are struggling to market effectively, for a number of reasons. Please, stop misleading people with the notion that marketing is easy if one simply "builds the right product".
When you're out there hustling and trying to solve tough sales and marketing problems, it's frustrating to keep seeing the same watered-down pablum on offer as advice.
It's even worse when the advice ends with "buy my product".
- nerdnorth 13y agoWhat are some examples of companies that have succeeded without taking this approach? Also: examples of great products that people are struggling to market effectively?
- unclebucknasty 13y ago>What are some examples of companies that have succeeded without taking this approach? Virtually any company that created a new product or product category. See what others have posted on this thread as examples. >Also: examples of great products that people are struggling to market effectively? Well, I could, but the likely subsequent quibbling over products of which you've probably never heard misses the point. So, instead, why don't I just state the corollary to the implication in your question: everyone is aware of every product that could be of great interest or use to them. Because, that is effectively the corollary to this article as well. There are marketing challenges that are completely divorced from the viability of the product itself.