It's a pro-consumer strategy for a specific set of consumers. if you're the sort of person who wants to choose a music player, buy your music elsewhere. there

It's a pro-consumer strategy for a specific set of consumers. if you're the sort of person who wants to choose a music player, buy your music elsewhere. there's a very large market for whom "what music player should i use" is not a question they ever want to have to ask themselves. Apple does an excellent job of making sure they never have to.