You can't outsource Passion. Marketing is the business! Product development is just the starting blocks for the marathon. If you don't want to do marketing t

You can't outsource Passion. Marketing is the business! Product development is just the starting blocks for the marathon. If you don't want to do marketing then partner with someone who has passion for your product and make sure they have skin in the game. Better to have 50% of a great business than 100% of a lousy one. If the product is great, then marketing makes the difference between has-been and great.