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Absolutly.... not. Companies like Apple, Amazon, google, Microsoft, Yahoo, or developers of things like WhatsApp did NOT do it this why. They build something

by progx 13y ago

Absolutly.... not. Companies like Apple, Amazon, google, Microsoft, Yahoo, or developers of things like WhatsApp did NOT do it this why. They build something for their own needs or something they think someone want to use. So what is now right and what is wrong?

unclebucknasty 13y ago
Indeed. Many innovations fit this description: products that people didn't know they needed or couldn't even imagine, until invented.
- ams6110 13y ago
  Well it's the classic Henry Ford quip: "If I had asked people what they wanted, they would have said 'faster horses'." That doesn't mean that there wasn't a more fundamental pain that people were feeling: getting around more quickly. So no, it's not always the best idea to solve the problem the person has, as they literally describe it. But if you are not solving either their perceived problem or their underlying real problem, they are not going to buy your solution. Few people imagined an iPhone before they saw one, but it did solve real problems.
  - unclebucknasty 13y ago
    >That doesn't mean that there wasn't a more fundamental pain that people were feeling: getting around more quickly. Yes, the product ultimately needs to be something that people need or want, of course. But, that is so self-evident as to be a non-statement. Certainly no need to write an article about that. It's the advocated approach/conclusion that is nonsense. Failure to ask people what they need or want as this article and many before it advocate, is not the problem. In fact, such an approach can be counterproductive. What has gotten old (and was never true) is people advocating this as the way to build a product/company. The reason this matters is because it obscures the real point: Marketing is hard and is its own animal. There are many other moving parts involved in getting a product to market in a manner that reaches and compels the intended audience. To say that people aren't selling because they didn't build the right product is so simplistic and misleading that it does earnest entrepreneurs a disservice.

by progx 13y ago

unclebucknasty 13y ago

Indeed. Many innovations fit this description: products that people didn't know they needed or couldn't even imagine, until invented.

ams6110 13y ago
Well it's the classic Henry Ford quip: "If I had asked people what they wanted, they would have said 'faster horses'." That doesn't mean that there wasn't a more fundamental pain that people were feeling: getting around more quickly. So no, it's not always the best idea to solve the problem the person has, as they literally describe it. But if you are not solving either their perceived problem or their underlying real problem, they are not going to buy your solution. Few people imagined an iPhone before they saw one, but it did solve real problems.
- unclebucknasty 13y ago
  >That doesn't mean that there wasn't a more fundamental pain that people were feeling: getting around more quickly. Yes, the product ultimately needs to be something that people need or want, of course. But, that is so self-evident as to be a non-statement. Certainly no need to write an article about that. It's the advocated approach/conclusion that is nonsense. Failure to ask people what they need or want as this article and many before it advocate, is not the problem. In fact, such an approach can be counterproductive. What has gotten old (and was never true) is people advocating this as the way to build a product/company. The reason this matters is because it obscures the real point: Marketing is hard and is its own animal. There are many other moving parts involved in getting a product to market in a manner that reaches and compels the intended audience. To say that people aren't selling because they didn't build the right product is so simplistic and misleading that it does earnest entrepreneurs a disservice.