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Not ensuring affiliate quality isn't really a dirty secret. They're pretty open about it. From conversations I've had with higher-ups at Crossfit Headquarters,
by oostevo 13y ago
Not ensuring affiliate quality isn't really a dirty secret. They're pretty open about it.
From conversations I've had with higher-ups at Crossfit Headquarters, they're _terrified_ of a court finding them to have a franchise model, because that would open them up to all sorts of liability each time one of their affiliates does something dumb.
Per their legal interpretation, they become a franchisor if they do things like ensure quality or consistency.
I'm not a lawyer, so I can't comment on the soundness of their legal reasoning, but the negative effects for the clients are pretty obvious.
- stevenwei 13y agoWait, they're not a franchise model? What is required for someone to open up a gym using the Crossfit name?
- oostevo 13y agoThey're under an affiliate rather than franchise model. I don't know enough about the differences to describe the differences other than to say that it seems to make Headquarters think they're unable to enforce standards once someone opens a gym. I haven't done it myself, but to open an affiliate you need to: (1) Write an essay. (2) Pass their Level 1 certification class (3) Have a website with a link to the Crossfit Journal (4) Pay them $3000 (annually) From: http://www.crossfit.com/how-to-affiliate http://www.crossfit.com/how-to-affiliate
- jlees 13y agoYou need to pay HQ a sum ($3000, iirc) to license the name "CrossFit". They will only agree to that if you've completed their Level 1 certification. Once you've done that and paid up, you're on your own...