If you watch the videos in the kickstarter and on his site, you'll see he removed a ton of parts every other printer has to have. For example, the Z axis is now

If you watch the videos in the kickstarter and on his site, you'll see he removed a ton of parts every other printer has to have. For example, the Z axis is now water...that's a lot cheaper than all the parts you need for a bed and the precision motors to normally raise/lower a platform. He did this in quite a few areas, which quickly plummets the price.