This is exactly my experience, including the full screen Kindle and Netflix apps - they're pretty handy! I think on the whole it's a good thing that they're exp

This is exactly my experience, including the full screen Kindle and Netflix apps - they're pretty handy! I think on the whole it's a good thing that they're experimenting radically with the UI design, because it's been stagnant for ages and I feel that mobile UI paradigms, while not appropriate for every application, can really be much more intuitive and faster for certain applications. For example, I'd much rather browse Twitter or Facebook on my phone than from the web interface on my computer.