Right. Lets return to my original Google Search analogy. Google Search costs Google a fortune to run, theres all this indexing and bandwidth and serving infrast

Right. Lets return to my original Google Search analogy. Google Search costs Google a fortune to run, theres all this indexing and bandwidth and serving infrastructure thats just being wasted. Remember at the time most people were looking at Google's enterprise search boxes to be the money bringer. Sometimes what works is a sideways shift and not "monetize what you're already doing".