Hard to believe they couldn't have made a go of this. The 'WebMonkey' brand has a decent amount of cred - why doesn't Wired try to transition it into a proven

Hard to believe they couldn't have made a go of this. The 'WebMonkey' brand has a decent amount of cred - why doesn't Wired try to transition it into a proven model, like the Envato 'Tuts' sites? I guess if they've already tried to resurrect it several times (as the article states) and still couldn't pull it off, I must be missing something. Still, seems a shame...