The frustrating thing is that most designers really WANT to make interesting, artistic, beautiful ads. The types of things that people seek out. This doesn't

The frustrating thing is that most designers really WANT to make interesting, artistic, beautiful ads. The types of things that people seek out. This doesn't happen because, often times, the people they're designer for look at it and don't "get" it. Look at the "think different" ad that TBWA did for apple way back when. The one that starts out "Here's to the crazy ones, this misfits, the rebels, the troublemakers". What does that have to do with apple computer? Absolutely, positively NOTHING, but you know what? I have that typed out and hanging on the wall in my office and I've watched the ad close to 100 times. Why is this? Because I love apple computer? Because I love TWBA? No. It is because this "ad" is art. This ad is the type of thing that happens when you turn a creative team loose and tell them to gasp get creative. Howabout the ads during the superbowl? Granted these are usually very very expensive, but my point is that if you create your ads as something that people WANT to watch (like movie trailers or music videos), they will.