4 ms·

I would love to see a chart with a scale using absolute figures (# of devices sold) instead of percentage market share. I am more curious just how much bigger

I would love to see a chart with a scale using absolute figures (# of devices sold) instead of percentage market share. I am more curious just how much bigger the market became post-iPhone.

stephengillie 13y ago
That's a great point -- this graph is entirely relative to market share. I'm almost certain the market share of either iOS or Android is several times larger than Symbian, Palm, Blackberry, and WinMo combined.
OrwellianChild 13y ago
Ask and you shall receive... I was curious about same, and compiled some data from Gartner and IDC. http://exceltactics.com/wp-content/uploads/2013/09/SmartphoneUnitsShipped.png http://exceltactics.com/wp-content/uploads/2013/09/Smartphon... The kicker here is just how much the market for smartphones grew in the past 3 years. Back when BlackBerry had that impressive market share in 2009, the entire size of the smartphone market was miniscule (171m units shipped) compared with the end of 2012 (701m). Shipments are up even more (47% year/year) in 2013. In fact, BlackBerry shipped as many units in 2012 as in 2009. It just so happens that Android shipped 13x that (and Apple managed near 4x)...
- OrwellianChild 13y ago
  I couldn't stop there... I "fixed" the original ComScore chart by making the width proportional to the total market size per year. This is the legitimately apples-to-apples comparison of the market share over the years. Enjoy... http://exceltactics.com/wp-content/uploads/2013/09/ComscoreChartFixed.png http://exceltactics.com/wp-content/uploads/2013/09/ComscoreC...
  - seldo 13y ago
    This is excellent, how on earth did you manage it?
    - OrwellianChild 13y ago
      Thanks! Glad you like it! I already had the data from the first area chart, so I built a line graph on the same timeline that just had market size as a % of 2012. Imported that as a mask in Photoshop and squished everything down to match. And because I seem to be incapable of explaining without images, here ya go: http://exceltactics.com/wp-content/uploads/2013/09/HowItWasDone.png http://exceltactics.com/wp-content/uploads/2013/09/HowItWasD...
      - seldo 13y ago
        Huh! That's awesome. I had no idea Photoshop masks could be used to distort images in that way. Good job!

I would love to see a chart with a scale using absolute figures (# of devices sold) instead of percentage market share. I am more curious just how much bigger the market became post-iPhone.

stephengillie 13y ago

That's a great point -- this graph is entirely relative to market share. I'm almost certain the market share of either iOS or Android is several times larger than Symbian, Palm, Blackberry, and WinMo combined.

OrwellianChild 13y ago

Ask and you shall receive... I was curious about same, and compiled some data from Gartner and IDC. http://exceltactics.com/wp-content/uploads/2013/09/SmartphoneUnitsShipped.png http://exceltactics.com/wp-content/uploads/2013/09/Smartphon... The kicker here is just how much the market for smartphones grew in the past 3 years. Back when BlackBerry had that impressive market share in 2009, the entire size of the smartphone market was miniscule (171m units shipped) compared with the end of 2012 (701m). Shipments are up even more (47% year/year) in 2013. In fact, BlackBerry shipped as many units in 2012 as in 2009. It just so happens that Android shipped 13x that (and Apple managed near 4x)...

OrwellianChild 13y ago
I couldn't stop there... I "fixed" the original ComScore chart by making the width proportional to the total market size per year. This is the legitimately apples-to-apples comparison of the market share over the years. Enjoy... http://exceltactics.com/wp-content/uploads/2013/09/ComscoreChartFixed.png http://exceltactics.com/wp-content/uploads/2013/09/ComscoreC...
- seldo 13y ago
  This is excellent, how on earth did you manage it?
  - OrwellianChild 13y ago
    Thanks! Glad you like it! I already had the data from the first area chart, so I built a line graph on the same timeline that just had market size as a % of 2012. Imported that as a mask in Photoshop and squished everything down to match. And because I seem to be incapable of explaining without images, here ya go: http://exceltactics.com/wp-content/uploads/2013/09/HowItWasDone.png http://exceltactics.com/wp-content/uploads/2013/09/HowItWasD...
    - seldo 13y ago
      Huh! That's awesome. I had no idea Photoshop masks could be used to distort images in that way. Good job!