I was fooled for a few reasons really, hacker news tells you the domain and before I clicked on it I assumed that this would have been written by someone at can

I was fooled for a few reasons really, hacker news tells you the domain and before I clicked on it I assumed that this would have been written by someone at canonical. After seeing the structure of the url, I assumed at first that it was a personal homepage of someone working at canonical and that given the dates stated in the post, assumed that you had moved your pages from a previous employer. I also thought it was quite likely given the content and title that someone at canonical.com could have written it. It was only after looking around a bit that suspected that something wasn't right and hacked your url back to the domain. For me the first page I ever saw on your site was this one not the "front page". I get the point that you had the domain first but unfortunately Canonical is now a large brand in the hacker space. I think at this point you risk misleading people unless you put a disclaimer on every page or change your domain :-(