It has already bit Nike in the butt when people flipped out when they said they weren't going to support Android with the Fuel Band. The reasons were completely

It has already bit Nike in the butt when people flipped out when they said they weren't going to support Android with the Fuel Band. The reasons were completely technical, but consumers assumed it was because Nike was some how saying Android was inferior. Of course, trying to communicate this in a tweet also makes the problem even worse.