I'm sorry, it's Friday and I'm a little exhausted, so my sarcasm meter is on the fritz. Apologies if I'm inducing a facepalm in saying this, but... Nike's play

I'm sorry, it's Friday and I'm a little exhausted, so my sarcasm meter is on the fritz. Apologies if I'm inducing a facepalm in saying this, but... Nike's playbook -- as made famous by Phil Knight in the 70s, 80s, and 90s -- was to market a lifestyle, not a shoe. Nike is an incredibly innovative marketing company, and Steve Jobs himself fondly referenced Phil Knight's work at Nike as inspiration for how he thought about marketing at Apple.