4 ms·
WHAT? First, Samsung doesn't use a Nike-esque marketing playbook? Does Apple? I'm not even sure what Nike-esque means.
by craigyk 13y ago
WHAT? First, Samsung doesn't use a Nike-esque marketing playbook? Does Apple? I'm not even sure what Nike-esque means.
- jonnathanson 13y agoI'm sorry, it's Friday and I'm a little exhausted, so my sarcasm meter is on the fritz. Apologies if I'm inducing a facepalm in saying this, but... Nike's playbook -- as made famous by Phil Knight in the 70s, 80s, and 90s -- was to market a lifestyle, not a shoe. Nike is an incredibly innovative marketing company, and Steve Jobs himself fondly referenced Phil Knight's work at Nike as inspiration for how he thought about marketing at Apple.
- gbog 13y agoI didn't read the GP as sarcasm, and if it was your answer is still constructive, congrats.