Agreed. Success breeds success. This is an attempt to pivot from an existing ad-hoc business into an accelerated & more formalized business. There are customer

Agreed. Success breeds success. This is an attempt to pivot from an existing ad-hoc business into an accelerated & more formalized business. There are customers, there is money coming in, the brand (CEO) is known in the field. IMO, the only question is if it can grow beyond the existing niche, and how far it can grow.