5 ms·

I will be honest, I like ads. Wait, I should rephrase that...."I like useful ads." Yeah, thats better. My alter-ego is a recording engineer. You know the be

by blhack 17y ago

I will be honest, I like ads. Wait, I should rephrase that...."I like useful ads." Yeah, thats better. My alter-ego is a recording engineer. You know the best place to learn about recording gear is? Recording industry mags! "Well, OBVIOUSLY, blhack, the articles teach you about the gear! DUH! NEXT! DOWNVOTE!" But wait, young troll, wait. The reason that those recording industry magazines are such great places to learn is the ads! The ads are targeted at recording engineers, and people working in studios. You may start out thinking to yourself "gee whiz, fellas, them recording equipments sure are neat!", but that is all you know about it! YOu know that there is a mythical land called a "studio" where magicians called "engineers" cook things in their cauldrons called "digital audio workstations" to produce wonderous audio adventures for your listening pleasure, but that is about it. You don't yet know the norms for how those DAWs work, what mics are useful for what, how much things cost, where they go, how they connect to each other, what ELSE you can do (outbourd effects [spells, I call them]) etc. etc. This is what the ads are there for. They're there to give you cues about what you should be looking at if you're building a studio. THIS is the holy grail of what google is trying to do! The advertisers know to just advertise their new condensor mics in the recording industry mags because they know who is reading them. What they DON'T know is who is reading BLOGS about the same things. That is where google steps in. Google crawls your site and tries to GUESS what sorts of ads you would be interested in. This can be highly effective, but it isn't as good at targeting as real people are. What digg is trying to do is figure out a way to bring humans back into the targeting equation. My prediction is that it will be a total failure, but it WILL mark a revolution in the way that ads are being delivered. (Affiliate marketers are already starting to do this to some extent by localizing their ads).

ALee 17y ago
My girlfriend once called me the advertiser's dream, because I honestly would watch Nike Basketball commercials or find ads that I loved and make her watch them. It'll be interesting to see how this does, but advertising in NYC has been talking about this stuff all the time. Tying content to the advertising, this is just another way I think to reward creative advertising.
- blhack 17y ago
  The frustrating thing is that most designers really WANT to make interesting, artistic, beautiful ads. The types of things that people seek out. This doesn't happen because, often times, the people they're designer for look at it and don't "get" it. Look at the "think different" ad that TBWA did for apple way back when. The one that starts out "Here's to the crazy ones, this misfits, the rebels, the troublemakers". What does that have to do with apple computer? Absolutely, positively NOTHING, but you know what? I have that typed out and hanging on the wall in my office and I've watched the ad close to 100 times. Why is this? Because I love apple computer? Because I love TWBA? No. It is because this "ad" is art. This ad is the type of thing that happens when you turn a creative team loose and tell them to gasp get creative. Howabout the ads during the superbowl? Granted these are usually very very expensive, but my point is that if you create your ads as something that people WANT to watch (like movie trailers or music videos), they will.

by blhack 17y ago

ALee 17y ago

My girlfriend once called me the advertiser's dream, because I honestly would watch Nike Basketball commercials or find ads that I loved and make her watch them. It'll be interesting to see how this does, but advertising in NYC has been talking about this stuff all the time. Tying content to the advertising, this is just another way I think to reward creative advertising.

blhack 17y ago
The frustrating thing is that most designers really WANT to make interesting, artistic, beautiful ads. The types of things that people seek out. This doesn't happen because, often times, the people they're designer for look at it and don't "get" it. Look at the "think different" ad that TBWA did for apple way back when. The one that starts out "Here's to the crazy ones, this misfits, the rebels, the troublemakers". What does that have to do with apple computer? Absolutely, positively NOTHING, but you know what? I have that typed out and hanging on the wall in my office and I've watched the ad close to 100 times. Why is this? Because I love apple computer? Because I love TWBA? No. It is because this "ad" is art. This ad is the type of thing that happens when you turn a creative team loose and tell them to gasp get creative. Howabout the ads during the superbowl? Granted these are usually very very expensive, but my point is that if you create your ads as something that people WANT to watch (like movie trailers or music videos), they will.