the project was spearheaded by a guy who is well-known, having worked a long time in the wordpress community. plus it tapped into simmering uneasiness that wor

the project was spearheaded by a guy who is well-known, having worked a long time in the wordpress community. plus it tapped into simmering uneasiness that wordpress has now overgrown itself into a convoluted bloated mess. i also happen to believe that the 2-pane display, with light-markup input on one side and output on the other, is the _best_ user-interface for light-markup, but that likely occurs subconsciously (if at all) for most people. finally, of course, once a kickstarter project goes viral, it gets even more attention because people talk about that. -bowerbird