18 ms·
hyperlocal newspapers will always do well, but that is because the bar is effectively lower for them. where i grew up, the local newspaper was run by one perso
by noodle 17y ago
hyperlocal newspapers will always do well, but that is because the bar is effectively lower for them. where i grew up, the local newspaper was run by one person, and it wasn't their only job because the profits couldn't sustain them. content was always coming in and was a self-sustaining cycle -- stories about the little league, usually submitted by the little league itself or a coach or something, will bring in eyes of the league participants to the paper.
they'll probably always be profitable, but they won't be churning out jobs.
- wglb 17y agoMine as well. I think there are two people there. So just wondering--if this goes in reverse, is there a space for extremely local newspapers that cover just a tiny portion of a city or suburb? Implying that economies of scale are not scaling anymore.
- noodle 17y agoi think that its possible. i don't believe that many of the local papers are run as effectively as possible -- most are probably not run by business-oriented people, but by people who are popular inside the community (or at least, ours was and so were the ones in the general area). they probably do scale, it is probably more likely that the same problems we're seeing with larger papers are happening with smaller ones. they're not keeping themselves modern with respect to technology and business practices.
- stcredzero 17y agostories about the little league, usually submitted by the little league itself or a coach or something Another anecdote that indicates journalism is only profitable as aggregation of Public Relations? Even at the hyper-local level!