You don't have to be "a terrible businessman" if you're, say, some guy in a basement and the "thief" is a large company with the ability to copy quickly (even i

You don't have to be "a terrible businessman" if you're, say, some guy in a basement and the "thief" is a large company with the ability to copy quickly (even if badly) and deep marketing and production pockets. By the time you're able to broadcast your innovation beyond your neighborhood, you're already competing against the proverbial "major national brand" of the product you invented, as seen on TV and available in a store near you.