4 ms·

The gold colour is actually a lot more subtle in real life than I'd expected, it's not really that ostentatious.

• jbigelow76 13y ago
  Wasn't gold originally supposed to be called "champagne" or was that media speculation on a different hue? A champagne color is definitely more muted than straight up "gold".
  • bdevine 13y ago
    It was probably media speculation. Since "Champagne" is well-known to be trademarked (only sparkling wine made in the Champagne region can technically be called Champagne), Apple likely never intended to call the gold version a champagne color. I never saw any leaked material from Apple referring to it as such, at least. It seems like the media settled on calling it champagne and the Champagne gatekeepers preemptively made noise about it[1], thus adding fuel to the fire. [1] https://twitter.com/Champagne/status/370623172166430720 https://twitter.com/Champagne/status/370623172166430720
    • r00fus 13y ago
      Well played by Apple. Vaporous controversy = free earned media.