I can imagine that asset creation might easily be as large an expense as building the technology. However, one of the big killers of MMOs is problems with the

I can imagine that asset creation might easily be as large an expense as building the technology. However, one of the big killers of MMOs is problems with the launch. With some of these large high profile failures, they've already gone through this and worked out at least some of the bugs, so one would assume that this would make them more attractive to buyers.