4 ms·
This is really interesting to me. I was actually asking a lot of my friends which colour they'd buy. No one admitted they'd buy the gold one but I believed most
by taigeair 13y ago
This is really interesting to me. I was actually asking a lot of my friends which colour they'd buy. No one admitted they'd buy the gold one but I believed most people would buy it because iPhone is status - just like why the Prius had so much success because it stood out and solar panels are installed so other people can see them, not for optimal sunlight.
I think this is the case here.
- selmnoo 13y agoThe gold color seems unreasonably ostentatious, I mean, how many times do you see a car painted a golden color? Not often, it's too far out. People would be more embarrassed having a golden-plated car than feel good about it as if it's signaling wealth. So, I expect the demand for golden iPhones to be high only in very specific subsets of people, not among normal people trying to signal a high status. People also want to signal class in addition to wealth.
- deleted 13y ago[deleted]
- dan1234 13y agoThe gold colour is actually a lot more subtle in real life than I'd expected, it's not really that ostentatious.
- jbigelow76 13y agoWasn't gold originally supposed to be called "champagne" or was that media speculation on a different hue? A champagne color is definitely more muted than straight up "gold".
- bdevine 13y agoIt was probably media speculation. Since "Champagne" is well-known to be trademarked (only sparkling wine made in the Champagne region can technically be called Champagne), Apple likely never intended to call the gold version a champagne color. I never saw any leaked material from Apple referring to it as such, at least. It seems like the media settled on calling it champagne and the Champagne gatekeepers preemptively made noise about it[1], thus adding fuel to the fire. [1] https://twitter.com/Champagne/status/370623172166430720 https://twitter.com/Champagne/status/370623172166430720
- r00fus 13y agoWell played by Apple. Vaporous controversy = free earned media.
- bluthru 13y agoWhy would you compare a phone to a car? (Champagne cars are pretty prevalent, btw.) How about comparing it to a personal item people keep on them, like a pocket watch, watch, or glasses frame? Gold & silver are essentially neutral when it comes to "personal metal items". How dare Apple give people the option of owning a color they want!