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I doubt it. Nokia had 60% of Brazil smartphone market, and almost the entire normal phone market, and they lost that only after Elop showed up. Here in Brazil
by speeder 13y ago
I doubt it. Nokia had 60% of Brazil smartphone market, and almost the entire normal phone market, and they lost that only after Elop showed up.
Here in Brazil Chinese knockoffs are king now, because no major manufacturer took the niche that Nokia left.
- pavlov 13y ago...they lost that only after Elop showed up. Correlation does not imply causation... Nokia's Symbian sales collapsed in early 2011. The real damage occurred earlier. This delay is due to inventory levels: resellers bought lots of Nokia phones in Q4 2010 but buyers didn't want them anymore, and the shit hits the fan at Nokia only in the next quarter when those resellers don't buy any more phones. What did Elop do in Q4 2010 that would have caused the collapse in sales? The "burning platform" memo came in Feb 2011. Which is more likely: that millions of people didn't buy Nokia phones because they somehow disliked a new CEO who hadn't yet done anything, or because they just didn't want the phones that Nokia was selling in 2010? Nokia's 2010 phones like N97 and C5 were simply horrible. The Symbian-based new devices in the pipeline were barely any better. One Meego phone wasn't going to save the day. Elop saw that and took drastic action. Somebody else might have tried coasting on Symbian while developing Meego into something workable -- and that would have taken Nokia down the BlackBerry route, only with much larger expenses (Symbian and Meego R&D was ridiculously expensive; without Elop's cost slashing, Nokia would probably have been losing billions per quarter in 2012).
- pessimizer 13y ago>Somebody else might have tried coasting on Symbian while developing Meego into something workable People act like this was the only option. He could have coasted on Symbian and MeeGo while developing Windows phones into something workable.
- speeder 13y agoI said that Nokia lost here AFTER Elop, not before. When I was creating my startup (mobile game developer) in 2012, market research showed that Symbian still had 30% of new sales (and what increased was not iPhone, it was cheap android), and 2011 they still had healthy sales here. It was not the announcement that killed Nokia here, it was the fact that no new phones showed up here anyway, people wanted to buy it, but there was nothing to buy, lots of early Android phones here used Nokia design on Purpose, and Sony Ericsson here made their initial foothold using Symbian (when they finally switched completely to Android, the interface partly copied the one it had on Symbian... I own a Xperia Play, and my mother own a 2011 Symbian Sony phone, and they are surprisingly very similar to use).
- throwawaykf02 13y agoIn addition to Pavlov's comment: The Chinese knockoffs are mostly eating into Nokia's lowe-end market share. They have been doing so in India and China as well, and since before Elop took over.
- speeder 13y agoHere while Nokia was dominant they had no foothold, mostly because the cost-benefit of Nokia was better (ie: buy the phone for a reasonable price, and keep it for 4, 5 years... Here phone being sturdy is a very valued feature, and Nokia was notorious for that).