You know what, I think you're right too. But I'm just an armchair M&A analyst. It's about risk reduction and this is a much safer bet than say perhaps, Kin?[0]

You know what, I think you're right too. But I'm just an armchair M&A analyst. It's about risk reduction and this is a much safer bet than say perhaps, Kin?[0] There are so many dynamics to this, as it's not as simple as you may think. Just a few factors that often get missed: - Cost (and time) of go to market - Cost of marketing - Cost (and time) of branding - Emerging market opportunities This list goes on and on... Unfortunately what is produced as an offshoot of M&A is a whole bunch of people who start pulling at the windfall straws. [0] - http://en.wikipedia.org/wiki/Microsoft_Kin http://en.wikipedia.org/wiki/Microsoft_Kin