i had the exact same thought when talking to a friend about the last keynote. he told me the 5c was a ripoff and noone would buy it. i told him he's missed the

i had the exact same thought when talking to a friend about the last keynote. he told me the 5c was a ripoff and noone would buy it. i told him he's missed the most important news : productivity apps for free, and the emphasis on trying to make pads and phones not only reading devices but content writing devices as well (5s as powerful as a laptop) And since content editing requires more power and Apple is best at producing high level computing platforms, that would let them win market shares over android again (in a "if you can't win the game, change the rules" type of strategy). i'm predicting a huge rise in medium prices and features for apps in the next year. But we'll only be sure when the new ipad is shown. because of its screen size, it's the only device really capable of providing a true content editing platform at the moment.