I know someone who did what you described, she was a scam artist. She intentionally used the "no press is bad press" tactic to grab attention, then started a ba

I know someone who did what you described, she was a scam artist. She intentionally used the "no press is bad press" tactic to grab attention, then started a baseless kickstarter project on the wave to fund bogus projects. Come to think of it, that fits the description of many people.