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I used to not like Mossberg because he doesn't understand technology, and because he gave low ratings to the products I worked on, which were challengers rather
by auctiontheory 13y ago
I used to not like Mossberg because he doesn't understand technology, and because he gave low ratings to the products I worked on, which were challengers rather than market leaders.
Over time I've come to realize that he did a pretty good job of understanding and speaking to his audience of non-techie businesspeople, whose priority is to find something that "just works," regardless of hardware specs or technical elegance.
Mossberg readers don't tend to be HN readers, but they do represent a much larger market.
- rplst8 13y agoI can't argue with your conclusion... But that misses the point that their (Mossberg and Swisher) brand is called "All Things Digital". It's trying to be tech press, when it's really just journalism for non-techies about tech. I probably dislike the pair for the same reason my wife who is a physician dislikes the "medical corespondents" on the major news networks. In any case, I see their coverage as cheesy and irrelevant to actual technophiles.