The guys from Eatlime filed a federal trademark application for the name "Twitvid" the day Twitvid was covered in TechCrunch. They themselves weren't launched

The guys from Eatlime filed a federal trademark application for the name "Twitvid" the day Twitvid was covered in TechCrunch. They themselves weren't launched yet, and they filed a trademark application for a name they knew another company was already using. That is not mere carelessness. Up to a certain point the Eatlime guys were unaware of Twitvid, but that point was probably several days before the TechCrunch article.