Look around: Paging: Google Search, YouTube, GMail, Yahoo Search, Netflix Scrolling: Yahoo browse, Udemy, Twitter, Google news (no paging) My preference: When

Look around: Paging: Google Search, YouTube, GMail, Yahoo Search, Netflix Scrolling: Yahoo browse, Udemy, Twitter, Google news (no paging) My preference: When presenting a browse experience where the user does not know what he wants, and is just exploring, use scrolling. Make it easy to "discover more", and make it immersive UX. When presenting search results, or anything where the "user knows what he wants", use paging. This allows user to scroll back and forth on a page to "find what he wants" and click next to go to next page. You can mix both to present a better UX. E.g paging for search results on 2/3 and scrolling for "related / similar / you might like" on 1/3 side bar. Also take a look at TNW.com. After reading one article, it auto scrolls the entire list page which makes it easy to browse the categories + articles which is neat. And if you're designing for mobile, paging is painful and it almost always has to be scroll - design for the thumb.