For those curious, the word for the phenomenon is 'genericization'[1], though I am particularly fond of the more colorful synonym 'genericide'[2], even if it's

For those curious, the word for the phenomenon is 'genericization'[1], though I am particularly fond of the more colorful synonym 'genericide'[2], even if it's a bit etymologically unsound. For an example of attempts at prevention, see [3], and remember, images aren't 'photoshopped', they're "enhanced with Adobe® Photoshop® Elements software.". :) [1] http://en.wikipedia.org/wiki/Generic_trademark http://en.wikipedia.org/wiki/Generic_trademark [2] http://www.legalzoom.com/intellectual-property-rights/trademarks/problem-genericide http://www.legalzoom.com/intellectual-property-rights/tradem... [3] http://www.adobe.com/legal/permissions/trademarks.html#photoshoptrademark http://www.adobe.com/legal/permissions/trademarks.html#photo...