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I get what he's saying but it rubs me the wrong way. What he is saying is that he only wants to serve the richest 10% of the market. That's his choice. But I

I get what he's saying but it rubs me the wrong way. What he is saying is that he only wants to serve the richest 10% of the market. That's his choice. But I think it will ultimately be their demise. The rest of the world needs phones too. Is an iPhone 4 class phone really so out of date that someone in India can't use it? I think they could. I think it'd be orders of magnitude better than what they currently use. What I think is this: He is worried that nobody would buy the 5S if there was a cheap 4 because the 4 is what 90% of us need (not want) and is at the price point that the 90% of us need it to be at.

bsullivan01 13y ago
It will probably dilute their brand, or so they think. This way they know what everyone is talking about and everything they have is in the phone, no feature missing in this version or that version. For example, a lot of times I hear Lumia this and that, only to find out that it's about a certain version. The world is pretty large so even 1x%-2x% is huge.
nonchalance 13y ago
90% of the economic profits are to be found in the top 10% of the market. Simple as that. By going after the low-end, they are chasing after a market which is arguably smaller in profits than the market they have yet to capture (namely the high end -- they are strong but haven't expanded to everyone yet) and risk losing customers (that would get the low-end device rather than the high-end) The flaw in your logic manifests itself in many places, including app store revenues (comparing iOS to Android)
- owenmarshall 13y ago
  > The flaw in your logic manifests itself in many places, including app store revenues (comparing iOS to Android) I think this is what so many people ignore when trying to compare ecosystems. People who have a major focus on what they spend on their phone are also going to have a major focus on what they spend on phones. The last figures I heard: Android lead iOS by 10% on app downloads, but the iOS App Store generated over 2x revenue.
smith7018 13y ago
> I think it will ultimately be their demise. It's funny how people have been saying that since the first iPod came out and yet here we are.
TenTo100 13y ago
Um iPhone4 _is_ sold in India.. at the equivalent of > $500. On the other hand, there are mobile carriers galore selling phones with near top-end specs (quad-core, HD, extensible memory... and the clincher, dual-SIM!) and no-skin Android (4.2+) at $150 or less.

bsullivan01 13y ago

It will probably dilute their brand, or so they think. This way they know what everyone is talking about and everything they have is in the phone, no feature missing in this version or that version. For example, a lot of times I hear Lumia this and that, only to find out that it's about a certain version. The world is pretty large so even 1x%-2x% is huge.

nonchalance 13y ago

90% of the economic profits are to be found in the top 10% of the market. Simple as that. By going after the low-end, they are chasing after a market which is arguably smaller in profits than the market they have yet to capture (namely the high end -- they are strong but haven't expanded to everyone yet) and risk losing customers (that would get the low-end device rather than the high-end) The flaw in your logic manifests itself in many places, including app store revenues (comparing iOS to Android)

owenmarshall 13y ago
> The flaw in your logic manifests itself in many places, including app store revenues (comparing iOS to Android) I think this is what so many people ignore when trying to compare ecosystems. People who have a major focus on what they spend on their phone are also going to have a major focus on what they spend on phones. The last figures I heard: Android lead iOS by 10% on app downloads, but the iOS App Store generated over 2x revenue.

smith7018 13y ago

> I think it will ultimately be their demise. It's funny how people have been saying that since the first iPod came out and yet here we are.

TenTo100 13y ago

Um iPhone4 _is_ sold in India.. at the equivalent of > $500. On the other hand, there are mobile carriers galore selling phones with near top-end specs (quad-core, HD, extensible memory... and the clincher, dual-SIM!) and no-skin Android (4.2+) at $150 or less.