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That assumes more money can produce better results. Imagine if the $115m figure came from legitimate, generous estimates by the development team. They wanted fo
by B-Con 13y ago
That assumes more money can produce better results. Imagine if the $115m figure came from legitimate, generous estimates by the development team. They wanted for nothing, had sufficient staff, sufficient resources, etc.
Then imagine marketing submitted their budget independently. Their proposal included some high cost, unique advertising campaigns and totaled $150m.
Both got approved.
In most circumstances, budget is a finite resource that people fight for, and one person getting more means someone else getting less. But for a very successful company releasing pretty much the world's most successful game, maybe they just gave everyone what they wanted/needed and marketing's costs somehow were legitimately higher.
I agree it seems weird to have the split like that, but not all development efforts are cash deprived, and if it isn't then more money won't help much.
- ebbv 13y agoEven if more money can't produce "better" content, it can produce MORE of it. There's no question if they changed the split to 75% dedicated to development they could have hired MORE artists and MORE level designers and ended up with even more content in the world. That's simple logic. I'm not singling out Rockstar here, ALL huge companies have this kind of ridiculous split between development and marketing in today's world. It's just the sad reality of how business is done.