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Marketing has been a larger cost than development for quite some time now in the world of AAA video games.
by maximilianburke 13y ago
Marketing has been a larger cost than development for quite some time now in the world of AAA video games.
- sspiff 13y agoExactly. I remember a greater inbalance in the Call of Duty series, where marketing dwarfed development. I can't seem to find the source though.