Douglas Adams wasn't a designer of course but of all people he should have been aware of the role of design through the DRU - http://www.theguardian.com/artandd

Douglas Adams wasn't a designer of course but of all people he should have been aware of the role of design through the DRU - http://www.theguardian.com/artanddesign/2010/oct/12/design-research-unit-branding-britain http://www.theguardian.com/artanddesign/2010/oct/12/design-r...