Clicking "Like" on a Fluffy Bunnies fan page isn't merely a subscription. It also broadcasts to everyone "chrismcb liked Fluffy Bunnies". I'm guessing that most

Clicking "Like" on a Fluffy Bunnies fan page isn't merely a subscription. It also broadcasts to everyone "chrismcb liked Fluffy Bunnies". I'm guessing that most people consider the subscription nature of liking an item secondary to the statement of support of that item. Further to that, in Facebook you can click the down-arrow next to a post and select "Follow Post". This is the pure subscription act minus the protected speech.