Waiting so long means they now have severely diminished marketshare when it comes to hardware, and thusly, Android/iPhone users have no reason to pick it up. Ma

Waiting so long means they now have severely diminished marketshare when it comes to hardware, and thusly, Android/iPhone users have no reason to pick it up. Maybe if they released this 4 years ago, people would use it and at least BlackBerry would still be relevant in the messenger space. Instead, now they get to compete with Kik, WhatsApp, and a myriad of other cross-platform messaging apps. Employees of BB-centric companies may be happy, though.