"This was much more than just a new logo or a single brainstorm" <pretty much just describes a new logo and color palette> "The new Bing identity is more than

"This was much more than just a new logo or a single brainstorm" <pretty much just describes a new logo and color palette> "The new Bing identity is more than a new logo and color palette" Sounds like they're trying to convince themselves, telling not showing, etc.