Honestly they appear to have found a nice way for me to personally give them money and get something in return. I don't have to use the features but the fact I

Honestly they appear to have found a nice way for me to personally give them money and get something in return. I don't have to use the features but the fact I can give them a little bit of money for a product that has had a massive impact on my day to day work and a small impact on my home life (mainly shopping lists) is cool. Great great great product.